BIANCU Web Design & Programming + Cartoon Animation Production
Google Ads: pay only for click received
The world is changing and many old customs aren't useful now.... but many people doesn't know it yet.
The most important case is Yellow Pages one, printed guides, etc. considered on extinction by us.
The responsible has name: Google.
Google was the creator and is the actual leader of contextual advertisement on Internet, where we pay only for each click we received.
There are mainly two ways of advertise, one is through the searchers of Google and the other is with announcements (of text, graphics or video) that appeare in sites of third people.
Ads will only be shown when the search keywords (or the content of another website) match with the content of your site
If what you're reading seems a novelty for you, you will get surprised of the effective that this media is for advertising.
It's a "smart" advertisement. Before beginning an advertising campaign in Google we must remember several factors.
- Geographic localization of the potential clients
If I sell computers is likely to do so only within my own country, so it would limit my publication at the same, however if I sell instructional videos of juggling classes spoken in English, in addition to interest me that my country appears in all other English-speaking countries in order to sell to UK, Australia or Canada.
- Keywords related to my work
The best thing here is to take paper and pencil (if, instead of a computer screen for more inspiration) and think the words a person would type in Google to find the products and services we offer.
For example, a factory of chocolates and pastries some of the keywords would be: Chocolate, Easter eggs, cakes, Delikatesa...
- Negative Keywords
Using the previous example, a manufacture of chocolates certainly is not interested in receiving clicks (because they are paid) of someone seeking to use the words "chocolate recipes", or "history of Easter eggs" because it does not sell books about recipe or culinary history.
To avoid spend more money, we must think about the negative keywords, which in this case would be "recipes" and "history". In this way our ads will not appear when the search includes some of these negative keywords.
- Drafting of the ads
You can create multiple ads, it is advisable to have one for each group of words.
example: if you are searching for "Easter eggs" is very likely that an ad with a header that contains that word is more effective, the system will automatically display this ad.
Advertising in Google has many variables to suit our own needs and thus make it more economical and effective. The important thing is not to receive hundreds of clicks that do not meet the goal (sales, budget request, registration, downloads, etc) because it would be a costly and ineffective advertising.
We can help your business/company/business to be more productive by using Google's ads.
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